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Strategic collaboration: The key to marketing success

In today's fast-paced marketing landscape, strategic collaboration is crucial for success. This research report from Asana's Work Innovation Lab and Meltwater explores the power of collaboration in marketing, offering key insights and strategies.

The report covers:

  • The collaboration imperative for marketers
  • The strategy transparency crisis and aligning marketing goals with business objectives
  • Bridging collaboration gaps within marketing teams and the organization
  • Embracing AI as a strategic collaborator in marketing

Harnessing strategic collaboration can drive innovation, growth, and competitive advantage. Read the full report to transform your marketing approach through collaboration.

These are also closely related to: "Choose Your Collaboration Destiny"

  • How to optimize your data processing pipelines with Dataiku

    As the digital landscape continues to evolve, businesses are finding that traditional data platforms, while powerful, may not be sufficient to meet the growing demand for scalability, collaboration, and advanced analytics.

    This e-book provides a comprehensive roadmap for organizations transitioning to Dataiku. Whether your business is seeking to scale its data operations, enhance collaboration across teams, or leverage the power of AI and machine learning, this guide will walk you through the entire migration process.

    Read on now to learn how you can ensure that your data processing pipelines are primed for success.

  • Achieving Cross-Company Team Collaboration Success

    Companies have increasingly adopted team collaboration apps like Cisco Webex, Microsoft Teams, RingCentral Glip, and Slack replace email with contextual workspace that integrate chat, applications, files, and data. But when it comes to company-to-company collaboration, many organizations still rely on email, or simply invite guests into their team collaboration workspaces leading to security challenges. Attend this webinar to learn: - Alternative approaches for enabling B2B team collaboration, - How to meet security, compliance, and governance requirements - How leading vendors enable B2B team collaboration - How to build cross-company connections across different applications

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  • How teams collaborate in the world of work

    Ineffective collaboration costs companies billions each year. Atlassian's State of Teams report reveals how high-performing teams innovate their workflows to prioritize the right work, make time for progress, and harness knowledge. Read the full report to learn how your team can boost productivity and adaptability.

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  • The hidden costs of bad collaboration — Findings from our global collaboration report

    As teams become dispersed, the challenge of maintaining seamless collaboration across time zones, diverse working environments, and varying communication styles has never been greater. But what's truly driving—or hindering—effective collaboration? Join Zoom's Leo Boulton, Head of Competitive Market Strategy and Analyst Relations, and Sara Majercak, Research Director, Morning Consult to explore the key findings from our Global Collaboration in the Workplace report, which surveyed nearly 8,000 leaders and employees across 16 countries. We'll delve into the challenges that are holding your teams back, from the overwhelming impact of app overload to the complexities of generational communication preferences. Discover how these issues are affecting productivity, engagement, and communication—and learn actionable insights to transform your global collaboration strategy. Key Takeaways: - Identify the barriers to effective collaboration and understand the impact it has on both leaders and employees. - Discover the true impact of app and meeting overload on your team’s collaboration and productivity. - Understand generational communication preferences to improve engagement and streamline interactions within your teams. - Explore how incorporating AI into your team’s workflow can drive better outcomes.

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  • Cost Savings and Business Benefits of Atlassian Confluence

    Discover the total economic impact of Atlassian Confluence. This in-depth study by Forrester Consulting found that Confluence can deliver a 428% ROI and $17.1M in net present value through improved team collaboration, productivity, and reduced administrative costs. Read the full white paper to learn more.

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  • Collaboration software in the era of Gen-Z

    In this e-guide, learn how Microsoft is dominating the Software-as-a-Service space thanks to its strength in collaboration software and how the new generation of collaboration software could be stoking communication overload. Also, check out our chart comparing Slack, Microsoft Teams and Spark.

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  • Bringing Teams Together To Improve Performance

    In this blog post, you'll find out how Atlassian is transforming the way teams collaborate across functions to improve productivity and performance. Read on now to learn how their tools like Confluence, Jira, and AI-powered features enable better ideation, planning, execution, and alignment – bringing teams together.

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  • Microsoft Teams: Simplify complexity. Deliver a great experience.

    Enterprises are adopting cloud-based communication and collaboration platforms quickly and Microsoft Teams is leading the way with a simple promise; migrate to the cloud and enable digital collaboration, productivity, and innovation across the organization. In reality it’s not that simple. Complexity remains and enterprise IT teams need help to manage these cloud services and enable meeting and call quality needed for a productive experience. Join us for this webinar and learn how IR’s new Experience Management solutions for Microsoft Teams delivers powerful monitoring, troubleshooting, and analytics to optimize the user experience, maximize IT efficiency, and deliver on the promise of cloud collaboration with Teams.

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  • Collaborative Data Science at Pfizer

    The value of data science multiplies when it is used and applied across the organization. Successful data science should impact the business — and that requires data scientists to not only collaborate with one another but also with data consumers of differing technical expertise and experience. In this latest Data Science Central webinar, learn how Pfizer’s data science team is implementing collaboration in the right context — from processes to team structure and tools, like the Alation Data Catalog and Dataiku — to help make a greater impact with data science. And, see how the Alation Data Catalog and Dataiku work together for seamless data science collaboration. Access this educational webinar to see how Pfizer excels in making data science collaborative.

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  • Workplace Collaboration [Ep.6] Successful Team Collaboration

    Team collaboration is rapidly evolving from an instant messaging replacement to a work-hub, integrating apps, data, and workflows. Metrigy's Workplace Collaboration 2021-22 research study gathered data on successful approaches for leveraging team collaboration to reduce costs, increase revenues, and improve productivity. In this webinar we'll share: - How the team collaboration market is evolving - How organizations can make team collaboration their hub for work - How approaching team collaboration as work-hub, and enabling integrations, correlates with success - How team collaboration is increasingly supporting B2B and B2C use cases

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  • The Ultimate Guide to Cyber Hygiene

    It’s critical for organizations to deeply understand their risk posture and have tools in place that provide the endpoint visibility and control needed to detect and remediate security breaches. This white paper provides the benchmarks and security strategies that set IT teams up for success in proactively planning defenses against cyber threats.

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  • Connect collaboration tools for optimal hybrid work

    Over 2 million teams around the world trust Trello for their large-scale collaboration. Trello can be deployed across any department—learn from our Senior Trello Product Manager, Matt Dolan, on how teams can manage their tasks more flexibly and intuitively. Silos: great for grain, crap for companies. With a small team in the same physical space, collaboration is easy. But with a large organization in a hybrid work world...not so much. See how your teams can use Trello, Confluence, Atlas, chat tools, and other apps for whole-company collaboration, giving people the visibility and connection they need to get work done effectively while protecting time for focus and deep work—and maybe having a little fun in the process!

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  • Your key for boosting cross-team collaboration & productivity

    This guide outlines how Atlassian's Confluence platform consolidates collaboration, enhances visibility, and boosts productivity across teams. Learn how Confluence integrates with Jira and provides universal search to streamline workflows. Read the full white paper to discover how Confluence can benefit your organization.

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  • Immersive Group Collaboration: Bringing the White Board To Life

    Growing use of video and web conferencing hasn't yet solved the need to fully engage local and remote meeting participants. White boards and notes on walls often remain invisible to remote participants. Immersive Group Collaboration products like Bluescape Visual Collaboration Workspace, DisplayNote Montage Microsoft Surface Hub, Oblong Mezzanine, and Polycom RealPresence Whiteboard provide a new means for teams to visually collaborate across meeting spaces and on personal computing devices, enabling sharing of content, annotating, group modification and more. In this webinar we'll define the Immersive Group Collaboration space, discuss enterprise adoption plans, and provide insight into how IGCs fit into an overall collaboration strategy.

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  • Cloud Security is a Layer 8 Problem

    Real security requires collaboration among multiple teams to be successful, but 35% of companies in the cloud report siloed teams. In this session I will talk about the best ways to integrate security across the application lifecycle, and how to work across multiple teams to achieve your goals with Prisma Cloud.

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  • Drive the technology asset lifecycle with AI powered workflows

    Efficient IT asset management requires tight collaboration between teams and departments. With GenAI-built Now Assist, automate critical tasks such as hardware and software request fulfillment through Virtual Agent. Explore how ServiceNow can improve visibility of the asset estate across software, hardware, and cloud investments, drive collaboration across teams, and bring in c-suite to set goals & define priorities using the Asset Management Executive Dashboard. Learn practical ways your organization can optimize asset costs and maximize utilization with the help of an intelligent platform.

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  • Analyst report: Future-proof your organization with enterprise collaboration tools

    Tap into the findings of 155 collaboration leaders in this analyst report, and discover how collaboration tools enable innovation in a post-pandemic world.

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  • Site & BrightTalk - Mitigating Data Risks in the SaaS Era

    As cloud collaboration becomes the backbone of modern businesses, protecting sensitive data is more challenging than ever. In this webinar, Netskope and Google Workspace experts will dive deep into how their joint solutions enable secure and seamless collaboration across any device or location, empowering your organization to innovate while keeping your data safe. Learn how this partnership delivers real-time risk assessment, advanced data protection, and compliance assurance to prevent sensitive data exposure while maintaining productivity. In this session, you will learn: - How to protect data in motion and at rest across Google Workspace with advanced data loss and threat prevention capabilities. - How to gain comprehensive visibility into your Google Workspace applications, enabling continuous risk assessment and real-time action to secure collaboration. - How to enforce granular, instance-aware security policies that empower- secure collaboration on unmanaged devices, ensuring productivity without compromising data security. Don't miss this opportunity to learn how to secure your organization’s cloud collaboration environment in the era of SaaS sprawl, and walk away with actionable strategies to protect your most valuable data while enabling secure collaboration across your teams.

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  • How Breville achieved visibility across Product, Technology, and GTM teams for real-time cross-functional visibility

    TEAM '24: How Breville achieved visibility across Product, Technology, and GTM teams for real-time cross-functional visibility Breville, a global leader in kitchen appliances, strategically implemented Atlassian Solutions to streamline work across IT/engineering, product, and GTM teams, driving success for their specific use cases. Discover practical insights for achieving smooth collaboration and strategic visibility. Key takeaways: The strategies for unifying cross-functional teams to foster effective collaboration How you can apply the insights and strategies discussed to enhance productivity Actionable advice on breaking down information siloes and achieving company-wide visibility

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  • Finding The Balance Between Security, Productivity, and Collaboration

    How does a modern security team provide solutions that offer quick access, seamless collaboration and outstanding ease-of-use workers want whilst also maintaining high levels of compliance and a steady security risk profile? The challenge is real, and you need real-world experience to face it successfully. Join us for a webinar to hear from security and collaboration experts about how they've enabled strategies across the enterprise and industries that permit high levels of agility whilst remaining secure. Key takeaways: • See how a world-class security strategy can enable collaboration • Learn the types of collaboration tools being requested now, and how to secure them • Identify how to deal with Shadow IT • Maintain the balance of creativity and security

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  • Unit4 - Higher Education - Building Institutional Resilience

    Empower your team to build financial and operational resilience, plan for the future, adapt to new damands and ensure an engaged workforce. This video shares how Unit4 solutions enable transparency and increase collaboration across your team.

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  • Crossing The Currents: How Teamwork Transforms Cyber Resilience

    The digital age has changed the nature of cyber threats as attacks can come from many access points and spread rapidly across an organization. A successful defense calls on more than traditional technical skills. You need a team primed for collaboration. Join us for an inspiring and insightful Engage Series webinar as we explore the transformative power of teamwork in achieving cyber resilience. Discover how teamwork applies to cyber resilience through: Collaboration across teams that strengthens cyber defenses Broadening responsibilities beyond traditional backup admin roles Strategies for streamlining security cycles and implementing effective data protection measures

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  • Crossing The Currents: How Teamwork Transforms Cyber Resilience

    The digital age has changed the nature of cyber threats as attacks can come from many access points and spread rapidly across an organization. A successful defense calls on more than traditional technical skills. You need a team primed for collaboration. Join us for an inspiring and insightful Engage Series webinar as we explore the transformative power of teamwork in achieving cyber resilience. Discover how teamwork applies to cyber resilience through: - Collaboration across teams that strengthens cyber defenses - Broadening responsibilities beyond traditional backup admin roles - Strategies for streamlining security cycles and implementing effective data protection measures

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  • Zoom Workplace Vs. Microsoft Teams: Which Is Best For Your Organization?

    Explore the differences between Zoom Workplace and Microsoft Teams to determine the best collaboration solution for your organization. Compare features, costs, and more to see how Zoom can reduce your total cost of ownership. Read the full eBook to learn which platform best fits your needs.

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  • Collaborating to Drive Innovation in the Future of Work

    In the new hybrid world, where work increasingly happens across distributed places and platforms, how do you ensure that innovation - a critical capability that requires effective collaboration - is able to flourish? Collaborative work is key to innovation but this shouldn’t require teams to hold endless meetings or spend all of their time in-person. The key is to understand and leverage the difference between synchronous and asynchronous collaboration - and know when to use them both. Watch this webinar to hear Paul D’Arcy, Chief Marketing Officer, Miro, interview Roy Armale, Senior Vice President, Product and Platform, WPP, on how collaborative practices are (or should be) changing for the future of work. Topics discussed include: - Understanding the difference between synchronous and asynchronous collaboration. - The part each plays in driving and supporting innovation and how each part contributes to innovation processes. -Collaborative ways of working which give innovation space to thrive. -Building an environment, culture and day-to-day practices that encourage innovative thinking.

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  • Data Science Team Collaboration at Pfizer

    The value of data science multiplies when it is used and applied across the organization. Successful data science should impact the business — and that requires data scientists to not only collaborate with one another but also with data consumers of differing technical expertise and experience. In this latest Data Science Central webinar, learn how Pfizer’s data science team is implementing collaboration in the right context — from processes to team structure and tools, like the Alation Data Catalog and Dataiku — to help make a greater impact with data science. And, see how the Alation Data Catalog and Dataiku work together for seamless data science collaboration. By watching "Collaborative Data Science at Pfizer", you agree that your personal information (contact details) may be processed by Dataiku and by our partner Alation in order to contact you with related content of interest. You may unsubscribe from these communications at any time. For more information on unsubscribing and how we protect and respect your privacy, check out the Dataiku Privacy Policy.

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  • Enabling Collaboration For Remote Teams

    To remain remotely agile during an unforeseen crisis, team collaboration is very crucial. In order to continue working efficiently and creating value under these new circumstances, communication is the key. If you can find a full proof method for communicating, then many of the other problems that come with working from home will be resolved automatically. Watch Prasad Ramakrishnan, CIO of Freshworks, and Alan Berkson, Global Director of Community Outreach and Analyst Relations, discuss how your IT organization can foster collaboration among your teams working across different geographies and time zones.

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  • MicroScope – July 2021: Life on the edge

    With opportunities around edge computing on the up, we ask experts to weigh in on how the channel can approach using the tech to its advantage. Also discover how to encourage employees to take cyber security lessons seriously, and how collaboration is key to growth this year

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  • A Computer Weekly buyer's guide to the future of collaboration

    Businesses are using collaborative software to operate in revolutionary new ways. In this 13-page buyer's guide, Computer Weekly looks at its potential negatives, the improved agility it provides and assesses Chromebooks as collaboration clients

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  • Zoom Phone Ebook: Comprehensive Guide to Optimizing Telephony

    As remote and hybrid work become the norm, businesses need to rethink how their teams communicate and collaborate. Access this e-book to discover how an AI-powered phone system like Zoom Phone can streamline your communication tools, boost productivity, and improve the employee and customer experience.

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  • Protecting Customer Experience in the Face of IT Disruption

    Outages and other digital disruptions can quickly escalate to business crises, impacting brand reputation, customer trust, and revenue.

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  • Creating a Personalised Experience for your Customers

    Tealium teamed up with The Drum & TUI.com to bring you a webinar on personalisation. This is based on a recent collaborative report, The Pressures of Personalisation, which was based on surveying 200 marketers on their level of personalisation across their marketing efforts.

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  • Beyond Microsoft Teams: Emerging Collaboration Applications

    Most organizations use Microsoft Teams (or the equivalent toolsets from Zoom or Cisco Webex) for internal collaboration. But while Teams may be the de-facto standard, it’s hardly the last word in effective collaboration. This webinar introduces exciting examples of next-generation collaboration applications.

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  • Beyond Microsoft Teams: Emerging Collaboration Applications

    Most organizations use Microsoft Teams (or the equivalent toolsets from Zoom or Cisco Webex) for internal collaboration. But while Teams may be the de-facto standard, it’s hardly the last word in effective collaboration. This webinar introduces exciting examples of next-generation collaboration applications.

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  • Achieving Total Agility - Bridging the Strategy to Execution Gap with Rally

    Join this webinar to learn how Rally can empower your teams to: - Translate strategic goals into actionable plans. - Gain real-time visibility into project progress and roadblocks. - Increase collaboration and communication across teams. - Accelerate delivery and achieve faster time-to-market.

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  • Boost collaboration and productivity with MS Teams and TeamViewer

    Enhance collaboration and boost productivity with TeamViewer's secure remote control and support technology in Microsoft Teams. Use features like remote control, augmented reality, and Copilot integration to resolve issues faster and streamline workflows. Read the overview to see how TeamViewer can transform your Microsoft Teams experience.

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  • A Strategic Unity: How HubSpot Is Optimizing Risk Teams

    In today’s rapidly evolving digital landscape, technology advancements are quickly making traditional, siloed approaches to compliance and risk management obsolete. To effectively navigate complex regulatory environments and mitigate emerging threats, organizations must adopt a modern, cross-functional, connected risk approach that aligns people, processes, and technology across the enterprise. This webinar will explore how teams who are embracing connected risk put their organizations in a position to make informed, risk-based decisions to help secure and scale their business. Join us as HubSpot uncovers how they and their team centralize critical data, collaborate across the three lines of defense, and report key business findings to their executive leadership team. In this session, learn how to: - Describe the importance of breaking down silos and elevating risk teams’ collaboration to new heights. - Discuss how successful risk teams establish frameworks that empower seamless communication and synergy. - Apply strategies to cultivate a culture of collaboration, accountability, and continuous improvement within your team. - Create strategies that recognize the interconnected nature of risks, providing a resilient defense against potential threats. * CPE: This is a webinar recording. Credits are not offered for on-demand viewing.

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  • Johnson Controls Builds a Digital Thread to Connect 14 Sites and 800+ Global Suppliers

    Johnson Controls leveraged LeanDNA's cloud-based platform to connect 14 sites and 800+ suppliers, reducing inventory by 12% and improving supplier commitment by 28% in the first year. Access this case study to learn how they built a digital thread to gain visibility and streamline operations.

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  • Desk Diaries: Culture Amp's "Layer Cake" from company strategy to product delivery

    Join us for our webinar featuring Cheryl Gledhill (Director of Product) and Rhiannon Gaskell (Director of Delivery Systems) at Culture Amp. You will get an exclusive look at their process, templates and learnings from start to finish! In this impactful session, you'll discover how to: - Align strategy to execution: Learn about the creative "layer cake" framework that connects company strategy to product development, fostering collaboration and alignment to broader company priorities. - Enhance collaboration and visibility across teams. Explore how this framework breaks down silos, providing a clear and realistic snapshot of work and dependencies across all teams. - Optimise product planning and prioritisation: Gain insights into effective product planning and prioritisation techniques to ensure commitments are customer first and realistic.

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  • Measuring the benefits of team collaboration adoption

    In this infographic, learn about the main benefits of adopting team collaboration tools, including reduced email use and meetings, increased productivity and revenue, and saved money.

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  • The Essential MLOps Process Checklist

    Use this checklist, featuring the top 5 considerations for your AI/ML platform, to implement MLOps processes that help your teams start creating data-driven applications in a security-focused and collaborative way.

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  • Make global collaboration simple with File-as-a-Service

    Discover the top 10 file collaboration challenges businesses face, from security risks to limited IT resources. Learn how to overcome these obstacles and enable seamless global data access and sharing with a managed File-as-a-Service solution. Read the full white paper to learn more.

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  • Infographic: 6 file transfer best practices

    File sharing is a critical everyday practice across the enterprise. The wide-scale adoption of IM and collaboration tools, as well as cloud-based file-sharing sites, has made the process of sharing data easier -- but also less secure -- than ever. Here are six secure file transfer best practices to avoid exposing confidential data.

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  • Educause Webinar: Community Resilience: Working Together to Improve Cybersecurit

    Higher education has a history of collaboration that’s unique compared to other verticals. Join FireEye and the University of California Office of the President to explore how cyberthreat intelligence and peer collaboration can extend cyber resilience capabilities beyond a single campus boundary. Outcomes •Understand concepts for applying cyberthreat intelligence to your campus •Learn how UC applies these concepts across their campuses and medical centers •Discuss potential methods for enhancing collaboration across the broader community

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  • Educause Webinar: Community Resilience: Working Together to Improve Cybersecurit

    Higher education has a history of collaboration that’s unique compared to other verticals. Join FireEye and the University of California Office of the President to explore how cyberthreat intelligence and peer collaboration can extend cyber resilience capabilities beyond a single campus boundary. Outcomes •Understand concepts for applying cyberthreat intelligence to your campus •Learn how UC applies these concepts across their campuses and medical centers •Discuss potential methods for enhancing collaboration across the broader community

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  • Network & Security Teams Collaboration Key to Successful Digital Transformation

    According to EMA (Enterprise Management Associates) “NetSecOps: Aligning Networking and Security Teams to Ensure Digital Transformation” report, 75% enterprises have seen an increase of collaboration between Network and Security teams but only 39% are successful doing it. In this webinar you will discover why a successful NetSecOps collaboration is essential for Digital Transformation and that for most organizations, public cloud, work-from-anywhere, data center modernization, and the internet of things are all driving the need for their network and security teams to work together. You will also learn: -- Why the security team’s need to examine network data is leading to more collaboration between networking and security groups, -- How automation enables better collaboration between these teams, -- How network management tools are supporting these partnerships.

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  • Network & Security Teams Collaboration Key to Successful Digital Transformation

    According to EMA (Enterprise Management Associates) “NetSecOps: Aligning Networking and Security Teams to Ensure Digital Transformation” report, 75% enterprises have seen an increase of collaboration between Network and Security teams but only 39% are successful doing it. In this webinar you will discover why a successful NetSecOps collaboration is essential for Digital Transformation and that for most organizations, public cloud, work-from-anywhere, data center modernization, and the internet of things are all driving the need for their network and security teams to work together. You will also learn: -- Why the security team’s need to examine network data is leading to more collaboration between networking and security groups, -- How automation enables better collaboration between these teams, -- How network management tools are supporting these partnerships.

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  • Five Lean Principles of Collaboration for Enhanced Product Security

    Engage early, engage often. Continuously delivering products with enhanced security capabilities in a cross-functional, multi-platform environment is no easy task; It takes a lot of commitment to collaborate and communicate on the part of every individual involved throughout the development process, especially when working with globally dispersed teams.  To overcome these challenges, organizations should leverage five principles of collaboration to help their security and compliance teams collaborate more effectively and efficiently with their product development and operations teams. By adhering to these collaboration principles, organizations can improve efficiencies throughout their products and services while keeping their internal stakeholders happy. Join Sandhya Narayan, Principal Program Manager at Adobe, as she discusses these principles and how Adobe applies them to improve collaboration between their security, engineering, and operations teams throughout the company.

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  • Maximizing Your Workplace Impact: Insights from HR, Operations, and Facilities

    As the employee standard for workplace experience has changed, it has become more important than ever to plan, prepare and provide a superior and differentiated employee experience. This requires coordination and collaboration across a variety of teams, and this webinar will help you gain valuable insights on how to achieve this goal.

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