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The future of e-commerce and CRM
While meshing e-commerce and CRM platforms has been an emerging implementation idea for several years, 2018 will be the year in which businesses make some of those implementation leaps and reap the benefits, according to insiders watching the technology.
In this e-guide, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM.
Explore key considerations when planning your CRM spend, including:
- Mobile becomes the front door
- The arrival of the subscription economy
- Use behavior analytics to understand e-commerce and CRM
- And more
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6 customer service channels you need to support
As the number of customer service channels continues to expand, organizations have been challenged to decide which to prioritize. Where should you allocate resources to most effectively engage with current and potential customers?
In this expert e-guide, Scott Sachs (President of the specialized consultancy SJS Solutions) weighs the pros and cons of these 6 main customer service channels:
- Chat/video chat
- Phone
- Social media
- Customer self-service
- Mobile
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A Computer Weekly Buyer's Guide to Customer Experience
Today, CRM is data-intensive and organizations need fresh strategies to coordinate massive amounts of data from a variety of sources – both internal and external.
This CW Buyer’s Guide for CRM explores how to bring the power of advanced analytics to bear on all of the data that currently exists in your organization. Learn how to craft data-first CRM strategies and get tips about:
- How to coordinate data sources for effective CRM
- 5 ways to reduce risks for Salesforce deployments
- The pros and cons of current CRM software offerings
- And more
