Insights on Streamlining Document Management with SAP ECM Solutions
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Enterprise Strategy Group (ESG): Sustainable content
By: Enterprise Strategy Group
Type: ESG White Paper
Developing an effective content strategy is crucial for marketing teams today. However, content creation often faces challenges around quality, efficiency, and ROI.
To maximize content ROI, businesses need to think through the whole before they can successfully solve for the major parts.
This Enterprise Strategy Group (ESG) white paper will show you how to build a sustainable content ecosystem that drives ROI and engages your target buyers.
Read now to unlock breakthrough strategies for overcoming content marketing challenges.
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What Is Great Content for Buyers and Why’s It So Hard?
By: Enterprise Strategy Group
Type: eBook
Buyers use content to inform their decisions across their buyers’ journeys. With interactions more digital than ever, buyers turn to content both before, and while they’re talking to a sales rep. This means your content can make the difference between their choosing you vs. someone else. You need to make the most of every digital interaction. You need to make every impression count.
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Embracing or Bracing? Tech Buyers' Perceptions of AI-Generated Content
By: Enterprise Strategy Group
Type: ESG Infographic
With the demand for content higher than ever from B2B buyers, it’s no surprise that marketers are excited about the opportunity generative AI (GenAI) presents to ease the content creation burden. Yet with great new tools comes great responsibility – and the same is true for GenAI.
Before marketers get carried away creating mountains of AI-generated content, they need to be sure this new content will resonate with buyers.
Download Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content, a new infographic from TechTarget's Enterprise Strategy Group, to explore recent research into how tech buyers perceive AI-generated content and how marketers can best meet these preferences.
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Build a better webinar: Content brainstorming
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Editorial planning and content brainstorming can be an ever-present stressor when it comes to creating and growing a successful webinar program. Maybe your team has too many content ideas, or too few. Either way, how can you pull everything into something actionable? Tune into this webinar to learn more.
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How to enable seamless content management & archiving
By: Spectra Logic
Type: Video
RioPanel software is an innovative content management and archiving application that seamlessly integrates into the Avid Media Composer user interface. In this video, you’ll learn how you can leverage it to enhance media production workflows. Tune in now to discover how effective content management can help you improve work quality and efficiency.
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Optimising content management workflows with AI
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-handbook explores how a pantheon of AI technologies -- from machine learning and natural language processing to image recognition and video search -- promises to revolutionise content management workflows and personalise customer experiences. Some words of caution, however. These are early days for AI-infused content management.
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DAM and data-driven insights: Keys for improving content
By: Orange Logic
Type: Webcast
As organizations continue to focus on creating and producing quality content, it’s only natural for them to want a centralized library that their audiences can effectively navigate and explore. This was the case for biopharma leader GSK, who sought out a digital asset management system. Tune into the webinar to learn more.
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Box vs. OpenText vs. IBM vs. SharePoint
By: Informa TechTarget
Type: Resource
Many organizations are making the shift to content services platforms, as it creates a digital workplace, making files accessible to employees both inside and outside the office. But how exactly do you make the daunting move from on-prem to the cloud? Find out in this guide, which you can access after a brief survey.
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RioPanel for Avid Media Composer
By: Spectra Logic
Type: Video
In this brief video, you’ll learn about a tool designed to enable uswrs to seamlessly move content in and out of Avid Media Composer without leaving their preferred editing platform. Tune in now to find out how you can efficiently streamline your media production workflows.
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Guide to Choosing a Digital Asset Management Solution
By: Orange Logic
Type: eBook
This comprehensive guide covers every stage of the digital asset management (DAM) lifecycle, from implementation to long-term optimization. Learn how to select the right DAM solution, create effective workflows, and maintain a successful DAM system for your organization. Read the full guide.
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Webinar creation: How to make a more effective landing page
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
In this episode of BrightTALK’s Build a Better Webinar series, you’ll learn about developing effective landing pages to combine the lead gen power of your webinars with the functionality of your website. You’ll also gain best practices you can use to embed your webinars and maximize traffic on your company site. Tune in to learn more.
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Optimizing your multi-CDN infrastructure for peak performance
By: Fastly
Type: White Paper
Discover how to optimize your multi-CDN infrastructure for better performance and cost savings. Learn strategies to enhance visibility, enable real-time switching, and leverage CDN chaining. Read the white paper to unlock the benefits of an optimized multi-CDN approach.
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Making the Case for a New DAM to Your C-Suite
By: Orange Logic
Type: eBook
This workbook helps you build a compelling business case to invest in a new Digital Asset Management (DAM) platform. Access the book to learn how to define objectives, quantify ROI, mitigate risks, and create an implementation plan to secure C-suite buy-in.
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Analyst report: Future-proof your organization with enterprise collaboration tools
By: Atlassian
Type: Analyst Report
Tap into the findings of 155 collaboration leaders in this analyst report, and discover how collaboration tools enable innovation in a post-pandemic world.