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Insights on Streamlining Document Management with SAP ECM Solutions

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Enterprise Strategy Group (ESG): Sustainable content

By: Enterprise Strategy Group

Type: ESG White Paper

Developing an effective content strategy is crucial for marketing teams today. However, content creation often faces challenges around quality, efficiency, and ROI.

To maximize content ROI, businesses need to think through the whole before they can successfully solve for the major parts.

This Enterprise Strategy Group (ESG) white paper will show you how to build a sustainable content ecosystem that drives ROI and engages your target buyers.

Read now to unlock breakthrough strategies for overcoming content marketing challenges.

These are also closely related to: "Insights on Streamlining Document Management with SAP ECM Solutions"

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    What Is Great Content for Buyers and Why’s It So Hard?

    By: Enterprise Strategy Group

    Type: eBook

    Buyers use content to inform their decisions across their buyers’ journeys. With interactions more digital than ever, buyers turn to content both before, and while they’re talking to a sales rep. This means your content can make the difference between their choosing you vs. someone else. You need to make the most of every digital interaction. You need to make every impression count.

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    Embracing or Bracing? Tech Buyers' Perceptions of AI-Generated Content

    By: Enterprise Strategy Group

    Type: ESG Infographic

    With the demand for content higher than ever from B2B buyers, it’s no surprise that marketers are excited about the opportunity generative AI (GenAI) presents to ease the content creation burden. Yet with great new tools comes great responsibility – and the same is true for GenAI.

    Before marketers get carried away creating mountains of AI-generated content, they need to be sure this new content will resonate with buyers.

    Download Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content, a new infographic from TechTarget's Enterprise Strategy Group, to explore recent research into how tech buyers perceive AI-generated content and how marketers can best meet these preferences.

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