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Shoe Carnival Sees Impressive Results with New Digital Platform

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How to Use Marketing Technology to Build Customer Trust

By: SAS

Type: Research Content

The use of marketing technology (martech) can be a powerful tool for building customer trust by enabling:

  • Personalized experiences
  • Consistent messaging
  • Real-time data insights
  • And more

Along with digging into how marketers are strategically using the technology, this 2024 research report explores how GenAI is posed to enhance the value offered by martech.

Tap into the 12-page report to unlock insights informed by survey responses from 388 Harvard Business Review audience members.

These are also closely related to: "Shoe Carnival Sees Impressive Results with New Digital Platform"

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    4 steps to building a digital employee experience (DEX) strategy

    By: Tanium

    Type: White Paper

    Digital employee experience is a rising priority for business leaders. But in many cases, existing infrastructure hasn't adapted to, or simply can't support, the new realities of large-scale hybrid work. Read this guide to learn 4 key steps for building a successful digital employee experience (DEX) strategy that keeps your hybrid workforce productive while taking the burden off your IT help desk.

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    The total economic impact of customer service management platforms

    By: ServiceNow

    Type: Analyst Report

    Today, organizations are always looking for solutions that can help them improve employee and customer satisfaction while also retaining business and realizing new opportunities.

    However, when searching for systems, many struggle to understand the benefits, costs, and risks, as well as the financial impact of the investment.

    This Forrester report can help you examine the potential ROI of deploying a modern and scalable customer service management platform, as well as the best ways you can enhance efficiency to drive metrics.

    Access the report to learn more.

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  • Success Story: Lenovo

    By: GoTo

    Type: Case Study

    Lenovo, a global personal technology company with customersin more than 160 countries, requires remote support software that can manage agents worldwide without having to make time-consuming changes. Discover how Rescue has helped Lenovo fill this need and save $1M in this case study.

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  • The ripple effect: Why customer experience depends on employee engagement

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  • Understanding the Realities of Vendor Loyalty in 2024

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    To unravel the intricate tapestry of vendor loyalty, customer satisfaction and differentiation in 2024, tune into this webcast featuring two subject-matter experts from TechTarget.

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    By: TechTarget ComputerWeekly.com

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    The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.

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  • Gen AI 101: Procurement leader’s guide

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