2025 State of Payer Marketing: A Report

Healthcare payers face many challenges in today’s marketing landscape, from managing ad budgets to navigating complex privacy regulations. To better understand these issues, Freshpaint and Becker’s Hospital Review surveyed 100 marketing pros from national and regional payers.

This report dives into the findings, revealing how leading payers allocate budgets, prioritize objectives, and address privacy challenges to drive growth while staying compliant.

Expect to learn:

How ad budgets scale with org size & covered lives
Strategies for balancing bottom-of-funnel conversions with full-funnel marketing
How payers manage PHI-sharing risks & compliance
Emerging trends shaping the future of payer marketing

Vendor:: Freshpaint
Posted:: Feb 26, 2025
Published:: Feb 11, 2025
Format:: HTML
Type:: Research Content

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