How retailers are creating personalized shopping experiences

Personalization is crucial for modern shoppers in both online and offline retail. Data shows 71% of B2C customers expect brands to understand their personal info, and 73% of store visits start online.

Retailers can use data sources for personalized experiences:
• Customer purchase history and feedback
• Website analytics
• AI chatbots and social listening tools

While 42% value personalized offerings, 87% worry about data privacy, making trust vital.

Effective personalization offers benefits:
• Increased cross-selling
• Enhanced brand loyalty
• Higher order values
• Reduced returns

Read this white paper to learn how retailers can implement strategies to build relationships and drive revenue.

Vendor:: Verizon
Posted:: Mar 28, 2025
Published:: Mar 28, 2025
Format:: PDF
Type:: White Paper

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