This video session is a replay of the NRF23 Big Ideas session "Digital Twins: Unlocking the retail world's new superpower". This session explored how Lowe’s is shaping the future of home improvement retail with digital twins to give its retail associates superpowers to optimize operations and localize plans to better serve customer needs. Additionally, Dell.com, #31 on the NRF Top 100 discussed how we are embarking on a similar journey optimizing their supply chain and operations. Speakers: Mason Sheffield, Senior Director of Creative Technology, Lowe's Innovation Labs, Lowe's Inc. Sasha Pailet Koff, SVP, Global Ops & Digital Supply Chain Data, Analytics, and Automation, Dell Technologies Anand Muralidaran, Global Biz Dev Head - Retail, CPG and QSR, NVIDIA Moderator: Andrew Laudato, Executive Vice President & Chief Operating Officer, The Vitamin Shoppe