We continue our conversation about AI and prediction technology with Avi Goldfarb, the Rotman Chair in AI and Healthcare at the University of Toronto, Chief Data Scientist at the Creative Destruction Lab, and co-author of the best-selling book “Prediction Machines” and its follow-up “Power and Prediction.” We look at how AI will change our industry, and the vital role human judgment plays in using this technology most effectively, and how we here at Plus Company are unlocking what’s possible in the consumer journey with our newest innovation, Plus AIOS.