In the session, attendees will explore the critical role of data in shaping successful digital strategies and discover how AI and ML technologies can be utilized to extract meaningful insights. Topics covered include leveraging AI and ML algorithms for data analysis, real-time analytics, predictive modeling, customer segmentation, and targeting. The session also addresses challenges and ethical considerations in data-driven decision making and provides insights on integrating AI and ML into existing digital strategy frameworks. By attending this session, participants will gain the knowledge needed to leverage AI and ML for data-driven decision making, enabling them to develop effective digital strategies that drive business growth and success in today's competitive digital landscape. Key Topics: - Importance of data in shaping digital strategies. - Leveraging AI and ML for data analysis and insights. - Real-time analytics and predictive modeling for proactive decision making. - Optimizing customer segmentation and targeting using AI and ML. - Addressing challenges and ethical considerations in data-driven decision making. - Integrating AI and ML into digital strategy frameworks. - Exploring emerging trends and future directions in data-driven decision making.