Case Studies, Whitepapers, Webinars and Product Information sponsored by Portrait Software

Optimizing Customer Retention Programs WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. Posted: 16 Dec 2008 \| Published: 16 Dec 2008 TOPICS: Cost Benefit Analysis \| CRM \| Customer Satisfaction \| Databases \| Financial Services \| Marketing \| ROI

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest. Posted: 17 Sep 2008 \| Published: 17 Sep 2008 TOPICS: Business Intelligence \| Customer Loyalty \| Databases \| Financial Services \| Marketing \| Productivity