Ad Effectiveness Reports

Computer Weekly – 18 March 2025: UK under-prepared for catastrophic cyber attack
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, MPs have been told the UK is under-prepared to cope with a catastrophic cyber attack – we find out where the problems lie. Our new buyer's guide assesses the challenges of datacentre capacity planning. And Sir Martin Sorrell talks about the risks and opportunities of AI. Read the issue now.
Posted: 14 Mar 2025 | Published: 18 Mar 2025

TechTarget ComputerWeekly.com

Why More High-Performance Companies Are Depending on Intent Data
sponsored by Informa TechTarget
WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

Informa TechTarget

Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 08 Feb 2021 | Published: 15 Mar 2019

TechTarget ComputerWeekly.com

A Computer Weekly buyer's guide to Automating business processes
sponsored by TechTarget ComputerWeekly.com
EGUIDE: Automating business processes can save time and money. In this 15-page buyer's guide, Computer Weekly looks at how BPA can expand into new areas, the opportunities artificial intelligence has to offer and why it's so important to assess what's working optimally.
Posted: 08 Feb 2021 | Published: 07 Dec 2020

TechTarget ComputerWeekly.com

Because Your MQLs Just Won’t Cut It
sponsored by Informa TechTarget
WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
Posted: 08 Feb 2021 | Premiered: Aug 10, 2020

Informa TechTarget

How to Use Email Marketing to Nurture Third-party Leads
sponsored by Informa TechTarget
EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
Posted: 08 Feb 2021 | Published: 07 May 2020

Informa TechTarget

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by Informa TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 08 Feb 2021 | Published: 18 Apr 2019

Informa TechTarget

How to Use Purchase Intent to Refocus ABM Priorities
sponsored by Informa TechTarget
EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 08 Feb 2021 | Published: 25 Jun 2020

Informa TechTarget

Best Practices in Creating a Strategic Finance Function
sponsored by SAP America, Inc.
WHITE PAPER: the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP America, Inc.

Global Delivery: A Course to High Performance in a Multi-Polar World
sponsored by Accenture
WHITE PAPER: To fully exploit the opportunities offered by the multi-polar world, multinationals and public sector organizations must successfully create a global delivery strategy, and tap into specialized industry.
Posted: 18 Feb 2009 | Published: 18 Feb 2009

Accenture