Ad Effectiveness Reports

EZINE: In this week's Computer Weekly, MPs have been told the UK is under-prepared to cope with a catastrophic cyber attack – we find out where the problems lie. Our new buyer's guide assesses the challenges of datacentre capacity planning. And Sir Martin Sorrell talks about the risks and opportunities of AI. Read the issue now.

Posted: 14 Mar 2025 | Published: 18 Mar 2025

INFOGRAPHIC: Robotic process automation (RPA) bots can be divided into three modes -- unattended, attended and hybrid -- depending on how they operate within the enterprise. In this infographic, we compare the main similarities and differences between the three modes and examine how organizations can benefit from each of them.

Posted: 23 Mar 2022 | Published: 23 Mar 2022

EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.

Posted: 08 Feb 2021 | Published: 30 Dec 2020

WEBCAST: Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.

Posted: 08 Feb 2021 | Premiered: Feb 19, 2020

WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

Posted: 08 Feb 2021 | Premiered: Aug 10, 2020

EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.

Posted: 08 Feb 2021 | Published: 11 Sep 2020

EGUIDE: In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.

Posted: 15 Mar 2021 | Published: 15 Mar 2021

EGUIDE: IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.

Posted: 15 Mar 2021 | Published: 19 Feb 2021

WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

Posted: 08 Feb 2021 | Published: 19 Jul 2019

WHITE PAPER: This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives.

Posted: 20 Jun 2012 | Published: 20 Jun 2012