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Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.
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While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
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Access the following white paper to discover what exactly is new to Google+ and how you can make the most of the platform and its features. Also uncover the best practices that will increase the likelihood of user engagement and more.
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Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects of their business. This whitepaper outlines the four keys to success and discusses the ROI of Web 2.0.
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Whether you're in the financial, medical, or other industry, there are unique regulatory and legal requirements to consider when interacting on social media. In this informative resource, learn how a social relationship platform can help you manage all the areas of social media compliance,
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This publication provides information about IBM Social Business and includes details about the business need and the value of transformation to a social business. It presents a high-level Social Business component diagram, highlights key capabilities, and includes customer case studies that exemplify how some of these capabilities can be applied.
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Cloud computing simplifies enterprise application delivery with resource flexibility, investment-less OPEX models, and no need for specialized in-house support resources.
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Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well.
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In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
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The convergence of a trio of technologies and business practices – social computing, mobile computing and business process management (BPM) – is opening up interesting avenues for business.