Web Commerce White Papers

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Create a strong, dynamic customer experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
Posted: 20 Jan 2014 | Published: 30 Nov 2012

Hewlett Packard Enterprise

Optimizing Magneto E-commerce Sites for Increased Sales and Customer Satisfaction
sponsored by ZeroLag Communications Inc.
WHITE PAPER: Find out which platform is capable of maximizing the performance of your e-commerce web site, increasing sales and improving customer satisfaction.
Posted: 20 Jun 2014 | Published: 20 Jun 2014

ZeroLag Communications Inc.

Whitepaper: Meet the Real Lean Portal
sponsored by Backbase
WHITE PAPER: This in-depth resource explores how a lean portal can help your organization trim the operational fat and deliver the kinds of experiences that customers crave. Read on to learn key differences between lean portals and suites, and uncover the benefits of "going lean."
Posted: 25 Sep 2013 | Published: 30 Jun 2013

Backbase

One Click Away: Where Does the Data Come From?
sponsored by LANSA
WHITE PAPER: Thirty-five percent of consumers say they would never use a mobile app again if it contained incorrect product data. This brief resource explores how the global standards body GS1 established the Global Data Synchronization Network (GDSN) as a means of combatting outdated, inconsistent product information.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

LANSA

Self-Service That Really Serves
sponsored by Oracle Corporation
WHITE PAPER: To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
Posted: 10 Jun 2009 | Published: 10 Jun 2009

Oracle Corporation

Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Enterprise

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011

IBM

Create a Strong, Dynamic Customer Experience
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.
Posted: 19 Dec 2013 | Published: 30 Nov 2012

Hewlett-Packard Enterprise

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion
sponsored by WebTrends
WHITE PAPER: In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends