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Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
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This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
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Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
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When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
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How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
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In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
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In this white paper, get an overview of mobile systems, or "systems of interaction", including the business and technological challenges, as well as how these systems impact the application lifecycle.
WHITE PAPER:
Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
