eMarketing White Papers

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Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Mobile Optimization – It’s Now or Never sponsored by AT&T Corp WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience. Posted: 21 Sep 2011 \| Published: 21 Sep 2011 TOPICS: eBusiness \| eCommerce \| Mobile Device Management \| Mobile Payments \| Networking \| Wireless Computing \| Wireless Industry \| Wireless Internet \| Wireless Marketing \| Wireless Networks

Account-Based Marketing Will Fail Without Organizational Alignment sponsored by TechTarget WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM. Posted: 08 Feb 2021 \| Published: 20 Jan 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems

Why More High-Performance Companies Are Depending on Intent Data sponsored by TechTarget WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today. Posted: 08 Feb 2021 \| Published: 27 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Management \| Data Management Software \| Data Quality \| Marketing \| Sales \| Sales and Marketing Software

Map Content to the Buyer’s Journey sponsored by TechTarget WHITE PAPER: Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made. Posted: 08 Feb 2021 \| Published: 18 Nov 2019 TOPICS: Marketing

Global Brand Management sponsored by OpenText WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more. Posted: 06 May 2014 \| Published: 06 May 2014 TOPICS: Brand Loyalty \| Branding \| Content Analytics \| Content Management \| Marketing \| Sales and Marketing Software

Optimize the business value of your SAP implementation sponsored by IBM WHITE PAPER: Most SAP processes today are non-differentiating. To outpace competition, you must differentiate through process innovation. Access this white paper today to learn more about how to enhance the visibility and agility of SAP processes using innovative BPM software and, in turn, optimize the business value of your SAP implementation. Posted: 13 Nov 2013 \| Published: 31 Jan 2013 TOPICS: Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Process Modeling \| Business Processes \| ERP \| ERP Software

Is an Open Source Business Process Management Solution Right For You? sponsored by Red Hat WHITE PAPER: Open source options are taking the pain out of business process management (BPM), and putting the value of BPM within reach of more companies and projects. But is open source BPM the right move for you? Read on now to find out. Posted: 13 Aug 2013 \| Published: 13 Aug 2013 TOPICS: Application Development \| Applications Management \| Business Management \| Business Performance Management \| Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Processes \| Open Source \| Open Source Software \| Project Management \| Software Development Methodologies \| Software Development Tools \| Workflow Software

Bridge the Gap Between Business and IT with Red Hat JBoss BPM Suite 6 sponsored by Red Hat WHITE PAPER: In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise Posted: 18 Apr 2014 \| Published: 30 Sep 2013 TOPICS: Business Process Management \| Business Process Management Software \| Business Processes \| Middleware \| Open Source

8 Ways To Build Your Brand Using Social Media sponsored by MarketWired WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media. Posted: 26 Feb 2014 \| Published: 26 Feb 2014 TOPICS: Brand Loyalty \| Branding \| CRM \| Marketing \| Social Computing \| Social Networking \| Web 2.0