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Today many B2B inside sales teams rely on decades-old tactics for generating appointments: volume-based teleprospecting, “dialing for dollars” and call scripts focused inwardly on product features, not on the customer’s needs.
It should come as no surprise, then, that appointment rates average 1 in 200 dials and declining. It’s time for a different approach.
Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
- Vendor:
- Informa TechTarget
- Posted:
- Feb 8, 2021
- Published:
- Apr 11, 2019
- Format:
- Type:
- White Paper
