EBOOK: As the benefits of intent data become clearer and clearer, there's continued momentum in howintent is integrated within organizations and across go-to-market teams. And with so many ways to leverage intent data insights, the most successful organizations focus on solving challenges before scaling insights. Access this e-book to learn more.

Posted: 05 Sep 2024 | Published: 05 Sep 2024

WHITE PAPER: Learn how to write effective B2B email copy that resonates with your target audience. This TechTarget guide covers best practices for crafting compelling subject lines, email body copy, and calls-to-action. Read the full white paper to enhance your email marketing strategy.

Posted: 04 Sep 2024 | Published: 05 Sep 2024

TECHTARGET MEDIA: As buyers become more digital, sellers must evolve their tactics. This white paper explores using intent-guided multithreading to identify and engage buying teams earlier, accelerate opportunities, and deliver high-value meetings that drive pipeline. Read the full white paper to learn more.

Posted: 04 Sep 2024 | Published: 05 Sep 2024

BRIGHTTALK WEBINAR: This webinar offers an inside look at the critical intent data use cases that will drive the most value the fastest. Watch now to discover the specific intent-based activations that are delivering serious pipeline payoffs for teams like yours right now.

Posted: 11 Apr 2024 | Published: 11 Apr 2024

BRIGHTTALK WEBINAR: Third-party cookies are going away, so it’s time for digital advertisers to figure out a way forward. While the end of third-party cookies may drive a massive shift in technique, the logic underpinning smart strategies remains in place. Watch this webinar to learn about the challenges this shift creates and how to address them.

Posted: 10 Apr 2024 | Published: 10 Apr 2024

BRIGHTTALK WEBINAR: As change in so many markets continues to accelerate, are you completely confident that your current PMM methods will, in fact, be able to keep up? Watch this webinar to find out what competitive PMM teams like yours are looking for to accelerate their accuracy, precision and response.

Posted: 04 Apr 2024 | Published: 05 Apr 2024

BRIGHTTALK WEBINAR: Marketing and sales leaders, the idea of customer centricity isn’t necessarily new – but taking a hard look at your buyer interactions can help illuminate your best path forward. In this webinar, learn about a new GTM playbook focused on understanding the needs of your priority accounts and the unique individuals comprising the buying teams.

Posted: 04 Apr 2024 | Published: 05 Apr 2024

TECHTARGET STREAMING MEDIA: Throughout their careers, Angela Motiani, Kristina Onyon, and Rachna Gupta have faced this challenge head-on and cracked the code on what works (and what doesn’t) when it comes to with- and through-partner demand generation. Watch now to learn more.

Posted: 04 Apr 2024 | Published: 04 Apr 2024

WEBCAST: To thrive in 2024, marketers need to truly understand how tech buyers buy, what content will support them on their journey, and how to influence them where they consume buy-cycle information. Watch the first episode of this TechTarget series to learn how marketers can build laser-focused messaging and content that truly converts.

Posted: 04 Apr 2024 | Premiered: Apr 4, 2024

INFOGRAPHIC: To help more B2B marketing and sales teams jump-start their intent data journey, TechTarget gathered insights from its award-winning customer success team. Download this new infographic to explore four areas critical to getting off on the right foot, from developing a growth-centric intent data strategy to achieving early success for your business.

Posted: 03 Apr 2024 | Published: 03 Apr 2024

WEBCAST: To unravel the intricate tapestry of vendor loyalty, customer satisfaction and differentiation in 2024, tune into this webcast featuring two subject-matter experts from TechTarget.

Posted: 03 Apr 2024 | Premiered: Apr 3, 2024

TECHTARGET MEDIA: Listen in to The State of Partner Marketing in EMEA to hear these experts’ perspectives on how the world of technology Partner Marketing has evolved in recent years, the top challenges facing Partner Marketers in EMEA and how to overcome them, and more.

Posted: 02 Apr 2024 | Published: 02 Apr 2024

EBOOK: Teams relying only on traditional inward-focused insight sources are at a widening disadvantage as B2B buyer preference for self-directed solution research has already begun reducing the chances today’s vendor teams have to break through. Designing a comprehensive intent data strategy can help you avoid challenges. Learn how in this e-book.

Posted: 02 Apr 2024 | Published: 02 Apr 2024

TECHTARGET STREAMING MEDIA: In a very short time, generative AI (gen AI) has become a major factor shaping the future of the enterprise, and it won’t be slowing down anytime soon. In this piece of streaming media from TechTarget, you will hear from industry experts as they uncover the potential of gen AI across the partner marketing landscape. Tune in to learn more.

Posted: 07 Mar 2024 | Published: 07 Mar 2024

WEBCAST: What should you focus on when crafting a partner marketing plan? To unlock guidance from marketing experts at Dell Technologies, Trellix and more, check out this webcast.

Posted: 05 Mar 2024 | Premiered: Mar 5, 2024

WEBCAST: In this webinar, you’ll learn how to use intent data to find even more opportunities for your business. Join Daniel Streeter from 8x8 and Alex Leadbeater from TechTarget in this session as they discuss:What you can learn from 8x8’s Intent data journeyHow to enable partners with intent dataTechTarget Intent data use cases

Posted: 02 Mar 2024 | Premiered: Mar 2, 2024

BRIGHTTALK WEBINAR: In your overall content marketing strategy, partners present a key means of gaining fresh perspectives. In this BirghtTALK webinar, Google Cloud ‘s Amy Catalano, joins with experts from Fortinet Finacle, and MongoDB, to discuss effective ways to develop partner content. Watch now to learn more.

Posted: 01 Mar 2024 | Published: 01 Mar 2024

BRIGHTTALK WEBINAR: As the IT buyer’s journey evolves, how should partner marketing strategies evolve in order to drive more demand? To unlock guidance, watch this webcast that features insights from marketing executives at ServiceNow, Palo Alto Networks and more.

Posted: 29 Feb 2024 | Published: 29 Feb 2024

EBOOK: 84% of surveyed TechTarget customers reported that they are actively planning and executing ABM in their GTM strategy. So, how can businesses unlock the best results from their ABM program? For guidance, dig into this 12-page e-book penned by TechTarget’s SVP of Customer Strategy and Enablement, Jillian Coffin.

Posted: 06 Feb 2024 | Published: 07 Feb 2024

INFOGRAPHIC: Engaging with today’s IT buyers is highly difficult, and with more email filters and controls than ever before, ensuring your message reaches its audience is itself a challenge. Download the infographic to unlock 3 data-driven ways you can use to gain buyer’s attention through email.

Posted: 01 Feb 2024 | Published: 30 Nov 2023

BRIGHTTALK WEBINAR: Tune in to this BrightTALK webinar to learn how you can combine different marketing tactics and efforts into a cohesive, integrated marketing strategy that helps to engage and influence buyers more effectively and efficiently.

Posted: 01 Feb 2024 | Published: 30 Nov 2023

INFOGRAPHIC: TechTarget surveyed 340+ global technology buyers across IT management and senior business roles as a part of the 2024 Media Consumption Survey to understand what areas are driving or disrupting tech purchases. In this infographic, explore 3 trends impacting buyers’ decision-making – and more.

Posted: 12 Jan 2024 | Published: 13 Jan 2024

EBOOK: Though foundational to B2B marketing, lead generation can pose a couple significant obstacles. Along with unpacking those challenges, this 21-page e-book by TechTarget maps out 3 tips for driving stronger leads from your business’s lead generation strategy. To access those insights and more, dig into the book.

Posted: 08 Jan 2024 | Published: 09 Jan 2024

EBOOK: 77% of B2B technology professionals surveyed by Enterprise Strategy Group (ESG) plan to increase their budget for joint partner solutions in the next 12 to 24 months. To discover why this is the case, and to unlock insights about the buying journey, tap into this TechTarget e-book.

Posted: 08 Jan 2024 | Published: 09 Jan 2024

TECHTARGET MEDIA: We know buyers are constantly evolving. To better understand how buyers are researching tech solutions, we surveyed 600+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Media Consumption Study. Read on to learn more.

Posted: 07 Dec 2023 | Published: 07 Dec 2023