BRIGHTTALK WEBINAR: In your overall content marketing strategy, partners present a key means of gaining fresh perspectives. In this BirghtTALK webinar, Google Cloud ‘s Amy Catalano, joins with experts from Fortinet Finacle, and MongoDB, to discuss effective ways to develop partner content. Watch now to learn more.

Posted: 01 Mar 2024 | Published: 01 Mar 2024

BRIGHTTALK WEBINAR: As the IT buyer’s journey evolves, how should partner marketing strategies evolve in order to drive more demand? To unlock guidance, watch this webcast that features insights from marketing executives at ServiceNow, Palo Alto Networks and more.

Posted: 29 Feb 2024 | Published: 29 Feb 2024

EBOOK: 84% of surveyed TechTarget customers reported that they are actively planning and executing ABM in their GTM strategy. So, how can businesses unlock the best results from their ABM program? For guidance, dig into this 12-page e-book penned by TechTarget’s SVP of Customer Strategy and Enablement, Jillian Coffin.

Posted: 06 Feb 2024 | Published: 07 Feb 2024

INFOGRAPHIC: Engaging with today’s IT buyers is highly difficult, and with more email filters and controls than ever before, ensuring your message reaches its audience is itself a challenge. Download the infographic to unlock 3 data-driven ways you can use to gain buyer’s attention through email.

Posted: 01 Feb 2024 | Published: 30 Nov 2023

BRIGHTTALK WEBINAR: Tune in to this BrightTALK webinar to learn how you can combine different marketing tactics and efforts into a cohesive, integrated marketing strategy that helps to engage and influence buyers more effectively and efficiently.

Posted: 01 Feb 2024 | Published: 30 Nov 2023

INFOGRAPHIC: TechTarget surveyed 340+ global technology buyers across IT management and senior business roles as a part of the 2024 Media Consumption Survey to understand what areas are driving or disrupting tech purchases. In this infographic, explore 3 trends impacting buyers’ decision-making – and more.

Posted: 12 Jan 2024 | Published: 13 Jan 2024

EBOOK: Though foundational to B2B marketing, lead generation can pose a couple significant obstacles. Along with unpacking those challenges, this 21-page e-book by TechTarget maps out 3 tips for driving stronger leads from your business’s lead generation strategy. To access those insights and more, dig into the book.

Posted: 08 Jan 2024 | Published: 09 Jan 2024

EBOOK: 77% of B2B technology professionals surveyed by Enterprise Strategy Group (ESG) plan to increase their budget for joint partner solutions in the next 12 to 24 months. To discover why this is the case, and to unlock insights about the buying journey, tap into this TechTarget e-book.

Posted: 08 Jan 2024 | Published: 09 Jan 2024

TECHTARGET MEDIA: We know buyers are constantly evolving. To better understand how buyers are researching tech solutions, we surveyed 600+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Media Consumption Study. Read on to learn more.

Posted: 07 Dec 2023 | Published: 07 Dec 2023

BRIGHTTALK WEBINAR: Watch the session to join Jat Hayer, TechTarget SVP of Sales in EMEA, and Andrew Milne, Secureworks Senior Director of Marketing, in solving an age-old problem—marketing and sales misalignment—and investigate how leaders from both sales and marketing should work collaboratively to resolve it.

Posted: 29 Nov 2023 | Published: 29 Nov 2023

BRIGHTTALK WEBINAR: “We found that the number one challenge in the area of intent data that our customers have,” explains TechTarget’s Chief Product Officer, “is really being able to understand buyer priorities and interest areas in practical ways to enable better prospect and customer conversations.” To learn how to address that obstacle, view this webinar.

Posted: 04 Nov 2023 | Published: 04 Nov 2023

BRIGHTTALK WEBINAR: When leveraging intent data in marketing and sales strategies, how can you set your organization up for success? Discover tips and secrets for doing so in this webinar, which features four Customer Success leaders from TechTarget.

Posted: 04 Nov 2023 | Published: 04 Nov 2023

BRIGHTTALK WEBINAR: To synchronize people, processes and technology and yield more revenue, sales leaders must use all available resources to maximize the potential of every seller. Tune into this BrightTALK webinar to learn how you can boost sales performance through tools, training, and enablement.

Posted: 03 Nov 2023 | Published: 03 Nov 2023

BRIGHTTALK WEBINAR: How can intent data drive better marketing results? To unlock an answer, view this webinar featuring Senior Account Director of Strategic Sales at TechTarget, Julia DePalma, and Senior Director of Growth Marketing at Fortinet, Martin Lindsay.

Posted: 03 Nov 2023 | Published: 03 Nov 2023

BRIGHTTALK WEBINAR: How should marketers look beyond omnichannel, and why should they? In this webinar, CMO of TechTarget, John Steinert, and Co-founder of Terminus and CEO of GTM Partners, Sangram Vajre, answer these questions and more. For insights that can help you level up your marketing strategy, tune in now to the illuminating discussion.

Posted: 02 Nov 2023 | Published: 02 Nov 2023

BRIGHTTALK WEBINAR: For introductions to the three phases of intent-based value delivery and how to leverage those phases, check out this webinar featuring insights from CMO of TechTarget, John Steinert, and two leaders from Demandbase.

Posted: 02 Nov 2023 | Published: 02 Nov 2023

INFOGRAPHIC: Many sellers have struggled to pivot their tactics to address changes in how buyers are doing business. Tap into this infographic to gain insights from recent survey results from TechTarget’s enterprise technology customers to learn where B2B sellers are struggling and how data can help them overcome challenges in engaging and converting buyers.

Posted: 01 Nov 2023 | Published: 01 Nov 2023

BRIGHTTALK WEBINAR: The emergence of generative AI, fueled by precision intent data and other data sources, promises to raise sales and increase productivity in dramatic ways. Join Tech Target and guest speaker, Forrester Principal Analyst Seth Marrs as he describes key areas where he sees AI-driven driving change for sellers, buyers and their companies alike.

Posted: 01 Nov 2023 | Published: 01 Nov 2023

BRIGHTTALK WEBINAR: Revenue development was conceived as a way to leverage one-to-many capabilities into more productive opportunity discovery. To learn from a leader who’s broken through, join TechTarget CMO John Steinert as he speaks with Michael Brown, head of Reltio’s Global Revenue Development organization.

Posted: 31 Oct 2023 | Published: 31 Oct 2023

INFOGRAPHIC: IT buyers receive a lot of emails. So, how can you craft emails that stand apart from the rest and drive deeper engagement? Discover three data-driven recommendations in this infographic by TechTarget.

Posted: 31 Oct 2023 | Published: 31 Oct 2023

BRIGHTTALK WEBINAR: To unlock guidance for leveraging AI across your B2B tech company’s GTM strategy, tune into this webcast featuring TechTarget’s President, Rebecca Kitchens.

Posted: 27 Oct 2023 | Published: 28 Oct 2023

RESOURCE: Many organizations are making the shift to content services platforms, as it creates a digital workplace, making files accessible to employees both inside and outside the office. But how exactly do you make the daunting move from on-prem to the cloud? Find out in this guide, which you can access after a brief survey.

Posted: 26 Sep 2023 | Published: 04 May 2020

TECHTARGET MEDIA: To learn about common challenges that Sales, Marketing and Sales Development encounter on the ABM journey – and how to overcome them – dig into this short guide by TechTarget.

Posted: 31 Aug 2023 | Published: 31 Aug 2023

TECHTARGET MEDIA: To learn why and how to shift away from Marketing Qualified Leads (MQLs) and evolve your business’s revenue engine, read this e-book that features insights from Forrester VP and Principal Analyst Terry Flaherty.

Posted: 31 Aug 2023 | Published: 31 Aug 2023

TECHTARGET MEDIA: To understand the factors leading to poor SDR retention, TechTarget, Tenbound and RevOps Squared surveyed 218 sales leaders. Review the findings in this report, “How Does Your Sales Development Program Measure Up?”

Posted: 31 Aug 2023 | Published: 31 Aug 2023