2024 Media Consumption Study

We know buyers are constantly evolving, adapting to changes in the ecosystem, like generative AI (GenAI) and to the shifting needs of their business. That’s why it’s so critical for companies to have a clear understanding of how their buyer’s research journey and preferences are changing.

To better understand how buyers are researching tech solutions, we surveyed 600+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Media Consumption Study.

In this report, you’ll explore:

Trends in buyers’ purchasing processes
The impact of GenAI on how buyers are thinking about content
What buyers want from vendor content
And more

Vendor:: TechTarget
Posted:: Dec 7, 2023
Published:: Dec 7, 2023
Format:: HTML
Type:: TechTarget Media

Already a Bitpipe member? Log in here

Download this TechTarget Media!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.