The secrets to engaging buyers throughout their research journey
Competition in the IT landscape is fierce, with buyers bombarded with marketing messages and sales outreach on a daily basis.
To effectively engage your target audience and improve the impact of your demand generation efforts, you must shift from sporadic marketing campaigns to a cohesive, integrated marketing plan to engage buyers throughout their research journey.
Tune in to this BrightTALK webinar to learn how you can combine different marketing tactics and efforts into a cohesive, integrated marketing strategy that helps to engage and influence buyers more effectively and efficiently.