Partner marketers: The B2B tech buyer’s journey for joint solutions

77% of B2B technology professionals surveyed by Enterprise Strategy Group (ESG) plan to increase their budget for joint partner solutions in the next 12 to 24 months.

So, why is this the case? Along with answering that question by exploring the business and technology drivers that ESG uncovered in their research, this TechTarget e-book, The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers, examines:

Top concerns during each stage of the buying process
The most useful content types that vendors can provide for buyers
And more

To review this information, and to unlock 5 next steps for partner marketers, tap into the book.

Vendor:: Informa TechTarget
Posted:: Jan 8, 2024
Published:: Jan 9, 2024
Format:: HTML
Type:: eBook

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