Demand evolution: From leads with problems to teams with projects

Revenue development was conceived as a way to leverage one-to-many capabilities into more productive opportunity discovery.

To learn from a leader who’s broken through, join TechTarget CMO John Steinert as he speaks with Michael Brown, head of Reltio’s Global Revenue Development organization. Hear why this world-class Master Data Management company needed to make the move past MQLs to buying groups and opportunities, how they accomplished it organizationally and systematically, and what their outcomes are to date. This transition that they accomplished in 60 days won Reltio a prestigious POY Award at this year’s Forrester Summit in Austin. It’s a must see for innovative GTM practitioners and leaders alike.

Vendor:: TechTarget
Posted:: Oct 31, 2023
Published:: Oct 31, 2023
Format:: HTML
Type:: BrightTALK Webinar

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