Cookies are canceled: Intent data & digital advertising going forward

Third-party cookies are going away, so it’s time for digital advertisers to figure out a way forward.

As Google’s phase-out looms, you’ll want to weigh your options for optimizing impact while preserving efficiency and understand how context and first-party intent data can help you achieve your desired outcomes.

While the end of third-party cookies may drive a massive shift in technique, the logic underpinning smart strategies remains in place.

This webinar breaks down the challenges this shift creates, and how buying-centric first-party publishing networks – and the intent data they can bring to bear – can benefit tech advertisers in the long run.

Vendor:: Informa TechTarget
Posted:: Apr 10, 2024
Published:: Apr 10, 2024
Format:: HTML
Type:: BrightTALK Webinar

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