Explore 4 personalized sales plays for the generative AI era

The wave of generative AI (GenAI) looks to offer incredible message creation efficiencies, but in doing so, it also stands to make it more difficult for any particular piece of content (or the sender) to stand out from the crowd.

As ideas are shared about what marketers can do to optimize their work, it’s become clear that you can’t talk about AI without talking about human feelings at the same time.

This e-book is a collaboration between Samantha Stone (Founder & CMO at The Marketing Advisory Network) and John Steinert (CMO at TechTarget). In it, they look at 4 foundational sales plays to drive better outcomes in the age of GenAI, including:

How to optimize buyer insights for better outreach
And 3 more

Vendor:: Informa TechTarget
Posted:: Dec 2, 2024
Published:: Dec 19, 2024
Format:: PDF
Type:: TechTarget Media

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