Closing the gap: How to engage buyers & empower vendors

Over the years, the best marketing and sales leaders have continued to reinvent their strategies to align to ever-evolving economic and business conditions, to the introduction of new technologies, and to shifts in buyers’ needs and behaviors.

While the idea of customer centricity isn’t necessarily new, taking a hard look at your buyer interactions can help illuminate your best path forward.

TechTarget’s Vice President of Customer Enablement and Data Strategy Dara Such has been working closely with hundreds of clients on just that.

Tune into this webinar to learn about a new GTM playbook focused on understanding the needs of your priority accounts and the unique individuals comprising the buying teams.

Vendor:: TechTarget
Posted:: Apr 4, 2024
Published:: Apr 5, 2024
Format:: HTML
Type:: BrightTALK Webinar

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