Three Ways to Revive Declining Demand Gen

Many savvy marketers have a go-to playbook, i.e., a collection of demand-generation tactics that have historically delivered results. Interestingly, thanks to changes in the macroeconomic environment and digitally focused buying behavior, many teams are trying to figure out why their strategies aren’t achieving typical levels of success.

TechTarget’s CMO, John Steinert, and renowned industry leader Jon Miller recently came together to discuss why traditional tactics aren’t working like they used to.

Download this e-book, 3 Ways to Revive Declining Demand Gen, to learn why the traditional go-to-market playbook is plateauing and how marketing teams can overcome dried-up demand generation results.

Vendor:: Informa TechTarget
Posted:: Dec 2, 2024
Published:: Dec 20, 2024
Format:: PDF
Type:: TechTarget Media

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