Switch or stay: Understanding tech vendor loyalty & customer retention

Marketing leaders need thoughtful strategies for customer engagement and retention if they expect to stand out in today’s highly cluttered vendor landscape.

Without strong brand recognition and clear differentiation from competitors, customer relationships are likely at risk.

Tune into “Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention,” where TechTarget's Senior Director of Market Research, Corey DeFreese, and VP of Product Innovation, Research and Insights, Katie Graybeal, tap into Media Consumption survey data to unravel the intricate tapestry of vendor loyalty, customer satisfaction and differentiation in 2024.

Vendor:: Informa TechTarget
Premiered:: Apr 3, 2024
Format:: HTML
Type:: Webcast

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