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Over 70% of B2B marketing teams now have employees either fully or partially dedicated to ABM (according to Sirius Decisions), proving Account-Based Marketing is one of the fastest growing trends in B2B marketing today.
But, as ABM adoption rises and programs mature - companies are finding they struggle to see success from their ABM initiative.
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
- Vendor:
- Informa TechTarget
- Posted:
- Feb 8, 2021
- Published:
- Dec 31, 2018
- Format:
- Type:
- eBook
