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At the moment, lots of vendors are promising account-based marketing (ABM) will be the next great breakthrough of the marketing world—but what exactly is ABM and why should it matter to you?
In this e-book, discover the ins-and-outs of ABM. Explore how ABM can help your organization drive real business value, and explore why successful ABM users adhere to one of two strategies.
Additionally, learn about:
- Capturing relevant information for ABM
- The value of third-party data sources
- Finding ‘commonalities of interest’ across ABM lists
- And much more
- Vendor:
- Informa TechTarget
- Posted:
- Feb 8, 2021
- Published:
- May 9, 2019
- Format:
- Type:
- eBook
