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These days, you hear a lot about business transformation or digital transformation, but you don’t often hear about marketing transformation.

In fact, there is a lot of investment in martech – CMOs own big chunk of the tech budget and the responsibility of driving revenue is increasingly moving over to marketing.

Download this 38-page case study to learn how TechTarget helped TIBCO achieve a true marketing transformation.

Explore:

• How to use purchase intent data to identify the right prospects
• The role of change management in a marketing transformation
• 3 lessons TIBCO learned from a marketing transformation standpoint
• And more

Vendor:

TechTarget

Posted:

Feb 8, 2021

Published:

Jun 17, 2019

Format:

PDF

Type:

Case Study