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When it comes to account-based marketing (ABM), many companies are using account scoring to evaluate success and trigger their ABM-specific activities. But what is account scoring and how does it differ from traditional lead scoring?

Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

Vendor:

Informa TechTarget

Posted:

Feb 8, 2021

Published:

Jul 19, 2019

Format:

PDF

Type:

White Paper