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In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.”
Those individuals often fall into 1 of 3 categories:
- Economic buyers
- Users/Champions
- Influencers
Download this expert guide to learn about each of these categories, and the role they play in the buying process, as well as how to cater to their differing expectations.
- Vendor:
- TechTarget
- Posted:
- Feb 8, 2021
- Published:
- Dec 27, 2019
- Format:
- Type:
- eGuide
