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It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no.
A recent experiment by TechTarget’s Lead Development Director found that targeting people displaying relevant pre-purchase behaviors—no matter what their job title is—makes them more likely to answer their phones and engage in meaningful conversations.
Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
- Vendor:
- Informa TechTarget
- Posted:
- Feb 8, 2021
- Published:
- Feb 21, 2020
- Format:
- Type:
- eBook
