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The vast majority of B2B buying decisions are done by buying groups as opposed to individual leads, which leads to two concerns:

• How much demand really exists in a given market?
• How you can maximize revenue capture?

By capturing interest signals that are normally missed, organizations can drive a significant improvement in demand management performance.

Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.

Vendor:

Informa TechTarget

Premiered:

Feb 19, 2020

Format:

Multimedia

Type:

Webcast