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It’s the unfortunate truth: Most marketing teams aren’t engaging third-party leads as well as they could be.
In fact, more than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads.
Download this eBook for tips on how you can use email marketing to nurture third-party leads.
- Vendor:
- Informa TechTarget
- Posted:
- Feb 8, 2021
- Published:
- May 7, 2020
- Format:
- Type:
- eBook
