This resource is no longer available

B2B cross-selling and upselling are complex processes that require a full supporting cast to help sales behind the scenes.

While few would argue that selling more to existing customers is not a vital initiative, many organizations fail to set defined roles and processes for cross-selling and upselling.

Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.

Vendor:

Informa TechTarget

Posted:

Feb 8, 2021

Published:

Jun 9, 2020

Format:

PDF

Type:

Research Content