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In today’s market conditions, capturing buyer activity signals is more vital than ever to direct sales and marketing efforts to those accounts showing in-market activity.

But how can you capture this data, and how do you accurately shift your sales and marketing efforts to account for the changes you’re seeing on the horizon?

Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.

Vendor:

Informa TechTarget

Posted:

Feb 8, 2021

Published:

Aug 5, 2020

Format:

PDF

Type:

White Paper