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The promise of buying groups and their power to improve identification, capture and management of revenue opportunities is well understood in B2B companies. Yet implementing a measurable targeting strategy can be tricky.

Join Megan Heuer and John Steinert as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.

You’ll hear:

• How real buying group identification can impact deals
• The downside of relying on typical persona strategies
• Immediate steps for identifying, engaging and capturing more demand
• Metrics to measure your success

Vendor:

Informa TechTarget

Premiered:

Sep 30, 2020

Format:

Multimedia

Type:

Webcast