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Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies.

Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.

Also explore the 6 key trends that will affect the priorities of demand and ABM leaders in 2021.

Vendor:

Informa TechTarget

Posted:

Feb 8, 2021

Published:

Dec 8, 2020

Format:

PDF

Type:

Analyst Report