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With an average of 7 stakeholders involved in a B2B tech purchasing decision and 65% of IT staff's decision-making responsibilities extended beyond their titled scope, B2B marketers need to change their “persona thinking” at multiple levels so they can effectively engage decision-makers and target real opportunities.
In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
- Vendor:
- Informa TechTarget
- Posted:
- Feb 8, 2021
- Published:
- Dec 30, 2020
- Format:
- Type:
- eBook
