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To really drive business, all those clicks, opens and conversions mean little unless they add up to stronger results in the pipeline. To maximize effectiveness, marketing efforts must achieve substantially more than a handful of micro-behaviors can show.

This OnDemand webinar features special guest Samantha Stone, B2B author and founder of The Marketing Advisory Network and John Steinert, CMO of TechTarget, as they review:

• How 2020 unmasked fundamental weaknesses in many personalization strategies.
• Where salespeople (and therefore business) continue to struggle in the digital channels we’re still all limited to.
• What key next steps you can focus on to drive greater engagement impact for your company.

Vendor:

Informa TechTarget

Premiered:

Feb 23, 2021

Format:

Video

Type:

Webcast