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B2B technologies and processes should reflect how B2B buyers buy — as buying groups.

Unfortunately, many B2B technologies have been built around the use of individual leads, with no context for how they fit within an account or opportunity.

In this brief, discover how organizations can operationalize buying groups using currently available sales force automation (SFA) system functionality.

Vendor:

TechTarget

Posted:

Aug 2, 2021

Published:

Aug 2, 2021

Format:

HTML

Type:

White Paper