The B2B Buyer Persona Framework

With B2B insight, marketing can focus on clear business needs and value propositions and ensure that messaging is targeted and compelling.

In this B2B Buyer Persona Framework, explore:

How B2B buyers differ from B2C personas
B2B functional attributes
B2B emotive attributes
And much more

Save the exclusive Forrester framework here.

Vendor:: Informa TechTarget
Posted:: Aug 4, 2021
Published:: Aug 4, 2021
Format:: HTML
Type:: White Paper

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