Five Secrets to Running Better Demand Gen Campaigns
As the leading B2B IT publisher on the web, TechTarget specializes in using Prospect-Level Intent data both to drive outstanding marketing results on behalf of clients and to drive an editorial-based business model.
But creating real, precise intent data depends on the ability to deliver high-quality content to millions of registered members across hyper-specific tech websites – and to get them to pay attention, whether it is on a web page or delivered through another channel.
Tap into TechTarget's insights on creating highly engaging content in this e-book, and take a dive into the secrets gleaned from over 100,000 demand gen campaigns.