Warm Up Your Winners: Stoking Your Nurtures with Intent
High-quality intent data is revolutionizing lead creation because, for the first time, organizations are pointed directly to the people most likely to be entering a buyer’s journey.
But finding the buyer is only step one. Once your organization has found these in-market buyers, you want to keep them “warm” — building up the consideration that makes them open to a sales follow-up.
Take a look at this infographic to learn how—using real purchase intent data—teams can develop a more effective email nurturing strategy that engages prospects better by connecting the topics relevant to them and the solutions you sell.