Intent & The Demise of Dead-End Demand

Updated thinking, new technology and dynamic data sources have vastly expanded the modern demand gen pro’s toolset — and it’s time to retire classic leads-based, point in time demand gen models.

Tune in to this webinar, featuring expert insights from Demand Gen Report’s Andrew Gaffney and TechTarget CMO John Steinert, to explore how the best sources of purchase intent data are combining with more intelligent approaches to help B2B marketing and sales teams.

Vendor:: TechTarget
Premiered:: Aug 2, 2022
Format:: HTML
Type:: Webcast

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