Embracing Your Customer’s Uniqueness to Win in ABM and ABX

At perfection, ABX represents the perfect alignment of marketing and sales to maximize revenue capture from target accounts. But different teams will face very different challenges in getting there, with size, funding, tech stack and more all contributing to the process.

In this webinar, Dara Such, TechTarget VP of Market and Customer Strategy, will share how to better understand customer needs, from the strategic to the tactical, and back again.

Tune in to this TechTarget webinar for a close look at how to attract more new buyers and bind existing customers through a focus on customer centricity that goes far beyond modeled personas.

Vendor:: Informa TechTarget
Premiered:: Jul 30, 2022
Format:: HTML
Type:: Webcast

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