Better identifying buyers’ journeys: Examples and best practices

Whether it’s your first time building a demand gen engine or you’re adjusting your engine to changes in business strategy, you’ll need to quickly recognize similarities and differences each time – GTM culture, starting points, team resources, available tools, immediate objectives and more.

In this e-book, explore the key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions as you go.

Vendor:: Informa TechTarget
Posted:: Mar 17, 2023
Published:: Mar 17, 2023
Format:: HTML
Type:: eBook

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