Breaking Silos: Elevating Your GTM Strategy for Business Success
As your team becomes laser focused on delivering specific individual assignments, silo-ing and fragmentation can start to set in.
And that can create cracks – potential point failures – in go-to-markets that slowly but surely drag down the performance potential of the whole.
Tune into this TechTarget webinar as Executive Vice President and Publisher Rebecca Kitchens provides avenues for lifting your sights back up to thinking about the proper functioning of the GTM end-to-end – from product/feature development to content creation to audience engagement and lead gen all the way through to sales pipeline acceleration.