Maximizing Marketing Impact: Great Content Combined with Great Distribution

Considering the channel crowding of the last few years, it’s no wonder that buyers often feel overwhelmed simply by the volume of information available to them.

To have even a chance of breaking through, you know you need content that differentiates you from others in your category. But once you’ve got the right content, what are the core tenets of a distribution strategy that can yield the best effects for your spend?

In this webinar, led by TechTarget’s EVP/Publisher Rebecca Kitchens, examine opportunities to improve marketing performance from “content to click”, as well as key leverage areas you should be focusing on in your content and distribution.

Vendor:: Informa TechTarget
Premiered:: Feb 14, 2023
Format:: HTML
Type:: Webcast

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